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Character Assassination and Reputation Management - Theory and Applications (Paperback)
Loot Price: R1,453
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Character Assassination and Reputation Management - Theory and Applications (Paperback)
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This lively book offers the first comprehensive examination of
character assassination. In modern politics as well as in
historical times, character attacks abound. Words and images, like
psychological weapons, have sullied or destroyed numerous
individual reputations. How does character assassination "work" and
when or why does it not? Are character attacks getting worse in the
age of social media? Why do many people fail when they are under
character attack? How should they prevent attacks and defend
against them? Moving beyond discussions about corporate reputation
management and public relations canons, Character Assassination and
Reputation Management is designed to help understand, critically
analyze, and effectively defend against such attacks. Written by an
international and interdisciplinary team of experts, the book
begins with a discussion of theoretical and applied features of the
"five pillars" of character assassination: (1) the attacker, (2)
the target, (3) the media, (4) the audience, and (5) the context.
The remaining chapters present engaging in-depth discussions and
case studies suitable for homework and class discussion. These
cases include: Historic figures Leaders from modern times Women in
politics U.S. presidents World leaders Political autocrats
Democratic leaders Scientists Celebrities Featuring an extensive
glossary of key terms, critical thinking exercises, and summaries
to encourage problem-based learning, Character Assassination and
Reputation Management will prove invaluable to the undergraduate
and postgraduate students in communication, political science,
global affairs, history, sociology, and psychology departments.
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