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Life Advice from Below - The Public Role of Self-Help Coaches in Germany and China (Hardcover)
Loot Price: R3,190
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Life Advice from Below - The Public Role of Self-Help Coaches in Germany and China (Hardcover)
Series: International Comparative Social Studies, 37
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In Life Advice from Below, Eric C. Hendriks offers the first
systematic, comparative study of the globalization of
American-style self-help culture and the cultural conflicts this
creates in different national contexts. The self-help guru is an
archetypical American figure associated with individualism,
materialism and the American Dream. Nonetheless, the self-help
industry is spreading globally, thriving in China and other
seemingly unlikely places. Controversy follows in its wake, as the
self-help industry, operating outside of formal education and state
institutions, outflanks philosophical, religious and political
elites who have their own visions of the Good Life. Through a
comparison of Germany and China, Hendriks analyzes how the
competition between self-help gurus and institutional authorities
unfolds under radically different politico-cultural regimes. "This
witty book charms its way through a very serious sociology of the
seriously quirky field of self-help books. Read it for its
fascinating pop-culture insights and you'll come away with a deep
understanding of contemporary sociological theory. Highly
recommended." - Salvatore Babones, University of Sydney "Hendriks'
finding that Germany rather than China is more resistant to
self-help gurus offers a powerful corrective to the assumption in
much of the globalization literature that the greatest cultural
divide is between the Anglo-Western European sphere and the rest of
the globe." - Rodney Benson, New York University
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