Advanced Theory and Practice in Sport Marketing (Hardcover, 4th edition)

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketing Features in every chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry practitioners Full suite of ancillary materials, including a test bank, PowerPoint slides and a curriculum guide

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	August 2022
First published:	2023
Authors:	Eric C. Schwarz • Jason D. Hunter • Kyle J. Brannigan • Kevin P. Cattani
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	310
Edition:	4th edition
ISBN-13:	978-1-03-213764-3
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
LSN:	1-03-213764-9
Barcode:	9781032137643

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