The only sport marketing textbook aimed at upper-level and
postgraduate courses in sport marketing Sport marketing is a core
component of all sport marketing and sport business degree courses
New edition covers key emerging issues including analytics and
data-driven research, digital marketing communications and
technologies, emotional intelligence, social entrepreneurship and
post-COVID marketing Features in every chapter to encourage
critical thinking and to relate theory to real-world practice,
including case studies and insights from sports industry
practitioners Full suite of ancillary materials, including a test
bank, PowerPoint slides and a curriculum guide
General
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