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Books > History > History of specific subjects > Social & cultural history
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Making Ireland Irish - Tourism and National Identity since the Irish Civil War (Hardcover, New)
Loot Price: R1,259
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Making Ireland Irish - Tourism and National Identity since the Irish Civil War (Hardcover, New)
Series: Irish Studies
Expected to ship within 10 - 15 working days
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From the dark shadow of civil war to the pastel-painted tourist
towns of today, ""Making Ireland Irish"" provides a sweeping
account of the evolution of the Irish tourist industry over the
twentieth century. Drawing on an extensive array of previously
untapped or underused sources, Eric G. E. Zuelow examines how a
small group of tourism advocates, inspired by tourist development
movements in countries such as France and Spain, worked tirelessly
to convince their Irish compatriots that tourism was the secret to
Ireland's success. Over time, tourism went from being a national
joke to a national interest. Men and women from across Irish
society joined in, eager to help shape their country and culture
for visitors' eyes. The result was Ireland as it is depicted today,
a land of blue skies, smiling faces, pastel towns, natural beauty,
ancient history, and timeless traditions. With lucid prose and
vivid detail, Zuelow explains how careful planning transformed
Irish towns and villages from grey and unattractive to bright and
inviting, sanitized Irish history to avoid offending Ireland's
largest tourist market, the English, and supplanted traditional
rural fairs revolving around muddy animals and featuring sexually
suggestive ceremonies with new family-friendly festivals and events
filling the tourist calendar today. By challenging existing notions
that the Irish tourist product is either timeless or the
consequence of colonialism, Zuelow demonstrates that the
development of tourist imagery and Irish national identity was not
the result of a handful of elites or a postcolonial legacy, but
rather the product of an extended discussion that ultimately
involved a broad cross-section of society, both inside and outside
Ireland. Tourism, he argues, played a vital role in 'making Ireland
Irish.'
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