The history of modern tourism records many localized and some
international crises characterized by extreme and sudden reduction
in demand for specific destination areas or types of tourism
product. Managerial responses to such events include both problem
solving and market recovery steps, but these vary in effectiveness
and recovery may be slow to occur after the initial problems are
overcome. With examples drawn from the UK, Europe, America,
Australia and Asia, this book brings together a range of expert
academic analysis of the latest thinking and practice in this
increasingly important area of tourism management.
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