Podcasting is the fast-growing media platform in the world, with
currently 650,000 podcasts out there, in 100 languages, and
offering over 20 million episodes. And we're only at the beginning.
More and more podcasts appear every day, and more and more
entrepreneurs, businesses, individuals, and distributors, like
Spotify, are getting into this world. One person so many people
turn to to help launch their podcasts is Eric Nuzum, a veteran of
NPR and Audible who's had a hand in creating and launching over 130
podcasts, including some of the most successful out there like TED
Radio Hour, Invisibilia, Where Should We Begin? with Esther Perel,
The Butterfly Effect, and West Cork. And the reason is that Nuzum
understands the essentials of what makes a podcast work, and knows
how to help creators shepherd their vision from rough idea to
finished product. Make Noise brings all the wisdom, advice,
practical information, and big-picture thinking that any individual
or business needs to make a successful podcast. He identifies core
principles - create empathetically, i.e., think like the audience
listens, and stay focused on what's unique to you and what you have
to say. He helps readers come up with a "Ten Word Description" that
will guide them throughout the creative process, and then gets into
how-tos - how to develop character, story, voice; how to conduct an
effective interview; how to be mindful of the limitations of audio
(be more like Hemingway than Faulkner). Here are the rules of
storytelling, advice on how to test-drive an idea (make six
individual lunch dates, talk it over with each, and by the end see
how you've refined your thinking), and, when it's all ready, how to
develop your audience.
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