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Research Handbook of Innovation and Creativity for Marketing Management (Paperback) Loot Price: R777
Discovery Miles 7 770
Research Handbook of Innovation and Creativity for Marketing Management (Paperback): Eric Shiu

Research Handbook of Innovation and Creativity for Marketing Management (Paperback)

Eric Shiu

Series: Research Handbooks in Business and Management Series

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Loot Price R777 Discovery Miles 7 770 | Repayment Terms: R72 pm x 12*

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This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook will appeal to readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will also find much to interest them in this book.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Series: Research Handbooks in Business and Management Series
Release date: October 2018
Editors: Eric Shiu
Dimensions: 156 x 234mm (L x W)
Format: Paperback
Pages: 264
ISBN-13: 978-1-78643-498-2
Categories: Books > Reference & Interdisciplinary > Encyclopaedias & reference works
Books > Business & Economics > Business & management
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Promotions
LSN: 1-78643-498-9
Barcode: 9781786434982

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