In order to establish and then maintain a successful presence on
the Web, designing a creative site is only half the battle. What
good is an intricate Web infrastructure if you're unable to measure
its effectiveness? That's why every business is desperate for
feedback on their site's visitors: Who are they? Why do they visit?
What information or service is most valuable to them?
Unfortunately, most common Web analytics software applications
are long on functionality and short on documentation. Without clear
guidance on how these applications should be integrated into the
greater Web strategy, these often expensive investments go
underused and underappreciated.
Enter "Web Site Measurement Hacks," a guidebook that helps you
understand your Web site visitors and how they contribute to your
business's success. It helps organizations and individual operators
alike make the most of their Web investment by providing tools,
techniques, and strategies for measuring--and then improving--their
site's usability, performance, and design. Among the many topics
covered, you'll learn:
definitions of commonly used terms, such as "key performance
indicators" (KPIs)
how to drive potential customers to action
how to gather crucial marketing and customer data
which features are useful and which are superfluous
advanced techniques that senior Web site analysts use on a daily
basis
By examining how real-world companies use analytics to their
success, "Web Site Measurement Hacks" demonstrates how you, too,
can accurately measure your Web site's overall effectiveness. Just
as importantly, it bridges the gulf between the technical teams
charged with maintaining your Web'sinfrastructure and the business
teams charged with making management decisions.
It's the technology companion that every site administrator
needs.
General
Imprint: |
O'Reilly Media
|
Country of origin: |
United States |
Release date: |
August 2005 |
First published: |
August 2005 |
Authors: |
Eric T Petersen
|
Dimensions: |
153 x 229 x 43mm (L x W x T) |
Format: |
Paperback
|
Pages: |
352 |
ISBN-13: |
978-0-596-00988-5 |
Categories: |
Books >
Computing & IT >
Internet >
General
|
LSN: |
0-596-00988-7 |
Barcode: |
9780596009885 |
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