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Zeitschrift (German, Hardcover, Reprint 2014 ed.)
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Zeitschrift (German, Hardcover, Reprint 2014 ed.)
Series: Grundlagen Der Medienkommunikation, 3
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The volume provides an introduction to themes and problems central
to the hitherto almost totally neglected phenomenon of
communication in magazines and journals. It considers first of all
the constitution of the concept 'magazine/journal' and traces the
history of magazine and journal titles from the 18th century to the
present. A central concern is to develop a theory of
magazine/journal communication. Distinctions are made between
various types and forms of magazine and journal in their historical
contexts. Subsequently, the specific functions and strongpoints of
the various kinds of magazine and journal are discussed. Special
reference is made to historical developments in the layout of
magazines/journals and the kind of language employed in them.
Further chapters centre on magazine/journal editors and authors,
distribution and circulation, and magazine/journal readers. The
volume closes with a round-up of magazine/journal research,
magazine criticism and a brief history of magazines and journals.
The volume as a whole sets out to provide both a general overview
of the subject and to indicate routes to explore for further
research into an increasingly important mass medium.
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