The Little Book of Likes is dedicated to helping small (and very
small) nonprofits build an audience on social media platforms like
Facebook and Twitter. This short guide leads Executive Directors
and nonprofit marketing managers through the ins and outs of a
simple social media strategy that is effective and sustainable.
With real-world practical advice, it recognizes that nonprofit
managers usually have better things to be doing than updating
Facebook. Like The Little Book of Gold, it was written specifically
for small nonprofits as a "road map" to the often confusing and
changing world of social media.
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