The importance of supply chain management has increased over the
last few decades. Today, entire supply chains are competing with
each other instead of individual companies. As such, supply chain
management has become a way for companies to set themselves apart
from competing companies and their supply chains. Interestingly,
supply chain management mainly focuses on efficiency-oriented
topics rather than effectiveness-driven issues, in particular the
design of supply chains from manufacturing sites downstream,
instead of upstream from the customer.
The Supply Chain Differentiation Guide offers a modern approach
to supply chain management. While for many years
"one-size-fits-all" approaches to supply chain management were very
common, the current efforts of managers and academics alike focus
on the simultaneous management of multiple supply chains. Despite
the interest of the business sector in the management of multiple
supply chains, academia has largely neglected this topic to date.
The Supply Chain Differentiation Guide addresses this shortcoming,
introducing both established and cutting-edge management methods to
the context of supply chain differentiation and providing
inspirations for how to improve corporate operations.
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