Gramsci and Media Literacy: Critically Thinking about TV and the
Movies offers a series of contemporary media analyses that use
Antonio Gramsci's theory of hegemony to explore how dominant
ideologies in media delivery, historical storytelling, and gender
in today's mass media environment become the commonsense viewpoints
that maintain power structures in civil society. Through a media
literacy approach, case studies of ideological delivery through
television and film illustrate why Gramscian media theory serves as
a valuable tool for revealing the many ways hegemonic thought
operates in the media sphere and in everyday life, and they offer
hope for counterhegemonic understandings.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
