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Key criteria in Project Evaluation (Paperback)
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Key criteria in Project Evaluation (Paperback)
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This book considers project evaluation in a particular context,
namely New Service Development (NSD) projects. The book aims at
understanding the purposes, the process of evaluating NSD projects
and pointing out specific criteria during the evaluation of NSD
projects. Our study reveals a list of eight important criteria of
evaluation. This consists of 3 financial criteria:
(1)profitability, (2)production cost, (3)return on investment; and
five non-financial criteria: (4)strategicfit, (5)marketing
criteria, (6)corporatesocial responsibilities, (7)information
quality, and(8)facilitating factors. Among them, 'strategic fit'(4)
&'customer satisfaction' (a part of 'marketing criteria')(5)are
recommended as 'must' for the evaluation process on any type of NSD
project. Qualitative approach is applied to collect data through 3
case studies (to build comprehensive understanding of the process),
& 17 semi-structured interviews in Albania, Italy, Sweden and
Vietnam (to identify evaluation criteria employed in practice).
Findings of this research contribute to the existing body of
knowledge in project management & NSD by suggesting a set of
key criteria that should be used as a practical guidance.
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