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Business Rhetoric in German Novels - From Buddenbrooks to the Global Corporation (Hardcover)
Loot Price: R2,639
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Business Rhetoric in German Novels - From Buddenbrooks to the Global Corporation (Hardcover)
Series: Studies in German Literature Linguistics and Culture
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Total price: R2,659
Discovery Miles: 26 590
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Argues on the evidence of nine major German novels that literature
and business have in common a reliance on language, understood in a
creative, performative, and rhetorical sense. Throughout the
twentieth century and well into the twenty-first, Germany has
maintained its position as one of the world's largest economies. In
the literature of this period, business is often depicted as a
performance that requires great linguistic skill. This book is a
study of the representation of business practices in nine
German-language novels - published during the period from 1901 to
2013 - that explore how language is used rhetorically in pursuit of
economic and political agendas. Taken up as case studies, in
chronological order, the novels are by Thomas Mann, Heinrich Mann,
Gabriele Tergit, Bertolt Brecht, Ingeborg Bachmann, Hermann Kant,
Friedrich Christian Delius, Kathrin Roeggla, and Philipp
Schoenthaler, all of whom articulate cultural imaginaries and
political ideologies at key moments in recent German history. In
doing so, they challenge readers to refine their own interpretive
skills. By considering business rhetoric in the novels, Ernest
Schonfield shows how the formulation of language remains
inseparable from the exercise of economic and political power. The
central message of this book is that literature and business have
something essential in common: they both rely on the persuasive use
of language. Ernest Schonfield is Lecturer in German at the
University of Glasgow.
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