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Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football)
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Show Me the Money! - How to Make Money through Sports Marketing (Paperback, New)
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Show Me the Money! - How to Make Money through Sports Marketing (Paperback, New)
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* FIFA grossed over GBP2.3 billion from the 2010 World Cup in South
Africa. * The Champions League generates UEFA more than GBP1
billion in annual revenue. * Sixty-five per cent of all the money
spent on players in Ligue 1 in France for the 2012/13 season was
spent by just one club - Paris Saint-German. * Real Madrid's
revenues increased 7 per cent in 2011/12 to EURO512 million, the
highest in the world of football for the eighth consecutive year.
The sums of money that bounce around elite football are staggering.
Having revolutionised the sports marketing revenue streams for FC
Barcelona, Esteve Calzada understands the numbers like no one
before him. How do football clubs make their money? How do clubs
become global brands, and their stars recognised throughout the
world? Show Me The Money is a fascinating sports marketing handbook
that uses football to show how money can be made by clubs,
tournaments, federations like FIFA or by individual athletes. Full
of real-world examples taken from his experiences at the
frontlines, Esteve Calzada details how to get media presence,
attract fans and generate revenue through the smart exploitation of
facilities, sponsorships, television rights, players' image rights
and the management of licensed products. This is a guide to sports
marketing, but not a dry textbook. It is essential reading for
sports marketers and sports marketing students, but fascinating to
anyone interested in sport and the cascades of money in football.
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