Integrated Communication - Synergy of Persuasive Voices (Paperback)

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

General

Imprint:	Psychology Press
Country of origin:	United Kingdom
Release date:	May 2016
First published:	1996
Editors:	Esther Thorson • Jeri Moore
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	396
ISBN-13:	978-1-138-99253-5
Categories:	Books > Earth & environment > Regional & area planning > General
LSN:	1-138-99253-4
Barcode:	9781138992535

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