Fundamentals of sales and marketing (Paperback)

The lifeblood of any business is sales and marketing. Selling and marketing skills are essential for a business to succeed. A person's ability to market a product or service assists in the development of entrepreneurial flair, a much-needed attribute for people either seeking employment, or currently employed, in the southern African business environment. Fundamentals of sales and marketing - Discuss the development of sales and marketing skills in the southern African business environment; is unique as it presents the theory on both sales and marketing in one concise book; provides southern African examples and case studies; is written in simple, clear language which makes it easy to read an accessible to business; management students and practitioners in the sales and marketing fields.

General

Imprint:	Van Schaik Publishers
Country of origin:	South Africa
Release date:	2005
Editors:	Eugene Engelbrecht
Dimensions:	245 x 168 x 11mm (L x W x T)
Format:	Paperback
Pages:	200
ISBN-13:	978-1-86928-459-6
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-86928-459-3
Barcode:	9781869284596

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!