What is 'gut feeling' and how can it be harnessed? To what extent
should business decisions be informed by 'instincts' which may seem
irrational or impossible to quantify? Inside Intuition examines how
the latest developments in social psychology and cognitive
psychology, as well as exciting new insights from evolutionary
psychology and cognitive neuroscience, can be used to explain the
phenomenon of 'gut feeling' which has for decades been shrouded in
magic and mysticism. This book provides a highly readable
scientific explanation of 'gut feeling', and the sometimes profound
effects it can have in decision-making in business, management and
other professional contexts. Using examples ranging from Boeing to
Buddhism, it explains how managers and other decision makers can
make better use of this pervasive, involuntary and ubiquitous
phenomenon in their personal and professional lives to support
creativity, innovation and interpersonal functioning. Inside
Intuition is essential reading for all advanced students of
business and management, and for managers and professionals at all
levels.
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