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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
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The Hard Sell - Crime and Punishment at an Opioid Startup (Paperback)
Loot Price: R271
Discovery Miles 2 710
You Save: R28
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The Hard Sell - Crime and Punishment at an Opioid Startup (Paperback)
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List price R299
Loot Price R271
Discovery Miles 2 710
You Save R28 (9%)
Expected to ship within 5 - 10 working days
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Soon to be the major motion picture Pain Hustlers starring Emily
Blunt and Chris Evans streaming on Netflix ‘A pacey crime caper
set against the backdrop of the opioid crisis . . . When I tell you
that reading The Hard Sell is like watching a Scorsese film, you
will assume I am exaggerating. Pick it up and tell me I’m wrong.'
- Patrick Radden Keefe, The New York Times In the early 2000s, John
Kapoor had already amassed a small fortune in pharmaceuticals when
he founded Insys Therapeutics. A boom time for painkillers, he had
developed a novel formulation of fentanyl, the most potent opioid
on the market. Kapoor, a brilliant scientist with relentless
business instincts, was eager to make the most of his innovation.
But there was a problem: the drug was approved only for cancer
patients in dire condition. So he recruited an avaricious team, who
employed a variety of deceptive techniques, from falsifying patient
records to deceiving insurance companies. Insys became a Wall
Street sensation. That is, until insiders reached their breaking
point and blew the whistle, sparking a sprawling investigation in
the government’s fight to hold the drug industry accountable in
the spread of addictive opioids. With colourful characters and true
suspense, The Hard Sell lays bare the pharma playbook. Evan Hughes
offers a bracing look not just at Insys, but at how opioids are
sold at the point they first enter the national bloodstream – in
the doctor’s office . . .
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