Whether you are planning an internet start-up, or you have a
current online business; whether your business is thriving, or it
needs a boost, this all-purpose, no-nonenses guide to internet
marketing will set you on the right track to business success. This
book will bring you there. Unlike most books on navigating the
internet as a business, this book targets both theory and practice
for successful interent ventures. It leaves little to the
imagination in terms of what strategies work and how you go about
implementing them. It also provides detailed case summaries of
successful internet entrepreneurs and marketing gurus, whose names
alone should generate celebrity-like recognition for the work
they've done in this (still) new and exciting field. This book will
show you how to turn your company around in no time using proven
interent marketing techniques. Above all, be open-minded and be
creative. Use this book as a guide and a reference, you can't go
wrong.
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