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Entry Barriers and Market Entry Decisions - A Guide for Marketing Executives (Hardcover, New) Loot Price: R2,772
Discovery Miles 27 720
Entry Barriers and Market Entry Decisions - A Guide for Marketing Executives (Hardcover, New): Fahri Karakaya, Michael J. Stahl

Entry Barriers and Market Entry Decisions - A Guide for Marketing Executives (Hardcover, New)

Fahri Karakaya, Michael J. Stahl

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Loot Price R2,772 Discovery Miles 27 720 | Repayment Terms: R260 pm x 12*

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Many firms enter new markets each year in search of growth, but only a handful succeed. A major reason for failure is underestimation of market entry barriers and competitors' reactions to market entry. Thus the objective of this book is to help marketers make more informed market entry decisions. To that end, the authors provide a comprehensive discussion of market entry barriers in both domestic and international markets, as well as strategies for overcoming them.

Chapter 1 provides an overview of the origins and nature of barriers, as well as a review of the existing literature on the subject. Chapter 2 concentrates on the differences between barriers in consumer and industrial markets in both early and late market entry situations. Barriers to entry in international markets are explained in Chapter 3. The timing of market entry is discussed in Chapter 4, where it is demonstrated that the nature of barriers changes in response to different stages of the product life cycle. Chapter 5 explores the relationship between exit and entry barriers and makes the case that the fear that market exit might be costly often plays an important role in market entry decisions. Chapter 6 examines the vital role of managerial consensus regarding market entry decisions. Chapter 7 explores profitability and other factors involved in early versus late market entry decisions. Strategies for overcoming barriers are covered in Chapter 8, and the book concludes with two Appendices that provide detailed market entry simulation exercises for domestic and international market.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: December 1991
First published: December 1991
Authors: Fahri Karakaya • Michael J. Stahl
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Hardcover
Pages: 224
Edition: New
ISBN-13: 978-0-89930-547-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-89930-547-4
Barcode: 9780899305479

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