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Driving Green Consumerism Through Strategic Sustainability Marketing (Hardcover) Loot Price: R6,124
Discovery Miles 61 240
Repayment Terms: R574 pm x 12*
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Driving Green Consumerism Through Strategic Sustainability Marketing (Hardcover): Farzana Quoquab, Ramayah Thurasamy, Jihad...

Driving Green Consumerism Through Strategic Sustainability Marketing (Hardcover)

Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad

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Loot Price R6,124 Discovery Miles 61 240 | Repayment Terms: R574 pm x 12*

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The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

General

Imprint: IGI Global
Country of origin: United States
Release date: November 2017
Editors: Farzana Quoquab • Ramayah Thurasamy • Jihad Mohammad
Dimensions: 279 x 216mm (L x W)
Format: Hardcover
Pages: 316
ISBN-13: 978-1-5225-2912-5
Categories: Books > Business & Economics > Business & management > Business negotiation
Books > Earth & environment > The environment > Environmentalist, conservationist & Green organizations
Books > Earth & environment > The environment > Applied ecology > General
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LSN: 1-5225-2912-8
Barcode: 9781522529125

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