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Books > Business & Economics > Business & management > Business negotiation

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Driving Green Consumerism Through Strategic Sustainability Marketing (Hardcover) Loot Price: R5,973

Discovery Miles 59 730

Repayment Terms: R560 pm x 12*

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Driving Green Consumerism Through Strategic Sustainability Marketing (Hardcover): Farzana Quoquab, Ramayah Thurasamy, Jihad...

Driving Green Consumerism Through Strategic Sustainability Marketing (Hardcover)

Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad

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Loot Price R5,973 Discovery Miles 59 730 | Repayment Terms: R560 pm x 12*

Expected to ship within 10 - 15 working days

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The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	November 2017
Editors:	Farzana Quoquab • Ramayah Thurasamy • Jihad Mohammad
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	316
ISBN-13:	978-1-5225-2912-5
Categories:	Books > Business & Economics > Business & management > Business negotiation Books > Earth & environment > The environment > Environmentalist, conservationist & Green organizations Books > Earth & environment > The environment > Applied ecology > General Promotions
LSN:	1-5225-2912-8
Barcode:	9781522529125