Gamification for Tourism (Paperback)

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

General

Imprint:	Channel View Publications
Country of origin:	United Kingdom
Series:	Aspects of Tourism
Release date:	May 2021
Editors:	Feifei Xu • Dimitrios Buhalis
Dimensions:	234 x 156 x 16mm (L x W x T)
Format:	Paperback
Pages:	312
ISBN-13:	978-1-84541-822-9
Categories:	Books > Computing & IT > General theory of computing > General Books > Computing & IT > Applications of computing > Virtual reality Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-84541-822-0
Barcode:	9781845418229

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