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The Hidden Meaning of Mass Communications - Cinema, Books, and Television in the Age of Computers (Hardcover, New)
Loot Price: R2,665
Discovery Miles 26 650
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The Hidden Meaning of Mass Communications - Cinema, Books, and Television in the Age of Computers (Hardcover, New)
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In 1917, the French poet Guillaume Apollinaire predicted the
"death" of books in one or two centuries and their replacement by
film and sound. In the early sixties, Marshall McLuhan proclaimed
the end of the "Gutenberg Galaxy." Neither of these predictions has
yet happened. Nonetheless, the development of computer science and
the spread of the Internet have already changed the landscape of
the media and affected the fields of book publishing, journalism,
cinema, and television. In his new book, Hoveyda, who was involved
with cinema and literature for many years, scrutinizes the
relationship between the different forms of media and art. Drawing
on his varied experience as well as on his knowledge of the arts
and media, he explains how "cinema" literally existed before
literature or articulate language, and that all other forms of
communication stem from this innate capability to think
cinematically. Looking at the extraordinary technological
developments in the fields of cinema, television, and
communications, Hoveyda finds a "hidden purpose" behind them; a
kind of "common thread" that illustrates and explains the quest of
humans for communication. As far back as one can go, Hoveyda finds
that humans were always preoccupied with the question of how to
communicate what was going on in their minds. They tried--and
found--ways of transmitting to one another the impressions and
ideas churning in their heads. Prehistoric cave drawings,
hieroglyphs, literature, and canvas paintings were and are part of
such attempts. This progression of inventions seems to pursue a
linear path toward "externalization" of their people's thoughts and
dreams. The pinnacle of this "externalization" will be reachedwhen
it becomes "automatic" and foregoes the use of heavy equipment.
Bunuel once told the author and his friends that he dreamt of the
day when he would sit in a darkened room and project on a wall the
film he was concocting in his head. This is exactly the goal of the
technological progress we witness. Hoveyda's survey also includes a
description of the evolution of modern cinema as he witnessed it;
some new and revolutionary remarks about film appreciation and
filmmaking; discussion of television and how it differs from
cinema; and observations on the impact of media on one another as
well as the influence of the more recent technologies on
"narration" styles. A provocative account that will be of interest
to scholars, researchers, students, and anyone involved with the
development of communications.
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