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Transmedia in Asia and the Pacific - Industry, Practice and Transcultural Dialogues (Hardcover, 1st ed. 2021)
Loot Price: R3,138
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Transmedia in Asia and the Pacific - Industry, Practice and Transcultural Dialogues (Hardcover, 1st ed. 2021)
Series: Palgrave Series in Asia and Pacific Studies
Expected to ship within 10 - 15 working days
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Transmedia in Asia and the Pacific is a timely exploration of a
global media phenomena that offers a unique perspective on the
production, consumption and use of transmedia storytelling in the
Asia Pacific region. Through close analysis of case studies from
Australia, Cambodia, China, Japan, Malaysia, South Korea, and West
Papua, the chapters in this book provide insight into the cultural
and transcultural contexts against which transmedia storytelling
takes place in the region. From community theatre and social media
narratives in China; to transcultural consumption of Japanese texts
in French, Spanish and English speaking countries; to the use of
transmedia for education in Japan and China, examples highlight the
diverse ways in which a global and commericalised media phenomenon
is appropriated and recontextualised to local circumstances. This
volume questions the centre/periphery dichotomy of understanding
global media through perspectives that seek to enrich understanding
and definitions of transmedia. It is a valuable resource for
scholars and students wishing to expand their engagement with the
theory and practice of transmedia storytelling. Chapters "Chapter
1-Introduction to Transmedia in Asia and the Pacific, Chapter 13
-Teaching Transmedia in China: Complexity, Critical Thinking, and
Digital Natives and Chapter 14-Conclusions" are available open
access under a Creative Commons Attribution 4.0 International
License via link.springer.com.
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