This text provides an essential introduction to the ideas and
skills of creative problem solving. It shows how and why people are
blocked in their thinking, how this impairs the creative problem
solving process, and how creative problem solving techniques can
help overcome these difficulties. Theories of creative thinking are
critically examined and used to justify the variety of techniques
which can be used to find insights into difficult management
problems. Contents include: * paradigm shift and the need for
creative thinking in management * blocks to creativity and how to
overcome them * defining and redefining problems * Extensive
explanations and illustrations of the methods and techniques of the
creative problem solving process - Lateral Thinking, Morphological
Analysis and Synectics * evaluating ideas - qualitative and
quantitative approaches * implementing and managing ideas. Using
case-studies and case histories, together with extensive diagrams,
examples and thought-provoking questions, this textbook provides
the most up-to-date and extensive approach to this important topic.
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