This volume explores how the idea of 'culture' is used and
exploited by transnational managers to further their own ambitions
and their companies' strategies for expansion. It thus provides a
more complex picture of culture than has previously been presented
in business studies, in that it deals with the strategic value of
culture within organizations rather than viewing it as a neutral
concept and, through using qualitative methodologies, gives us a
full picture of the lived experience of culture in a multinational
corporation. It also considers the impact of global corporate
activity on both national and organizational cultures, as well as
looking specifically at the ways in which communications technology
is used as a site of conflict and negotiation in business. This
book will be an invaluable resource for both researchers and
professionals, yielding important new insights into the roles of
local and global cultures in the operation of transnational
corporations.
General
Imprint: |
Ashgate Publishing Limited
|
Country of origin: |
United Kingdom |
Series: |
Cross-Cultural Management |
Release date: |
2005 |
First published: |
2005 |
Authors: |
Fiona Moore
|
Dimensions: |
234 x 156 x 19mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
224 |
Edition: |
New Ed |
ISBN-13: |
978-0-7546-4265-7 |
Categories: |
Books >
Business & Economics >
Business & management >
International business
|
LSN: |
0-7546-4265-8 |
Barcode: |
9780754642657 |
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