0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Innovation Heroes: Understanding Customers As A Valuable Innovation Resource (Hardcover) Loot Price: R2,863
Discovery Miles 28 630
Innovation Heroes: Understanding Customers As A Valuable Innovation Resource (Hardcover): Fiona Schweitzer, Joe Tidd

Innovation Heroes: Understanding Customers As A Valuable Innovation Resource (Hardcover)

Fiona Schweitzer, Joe Tidd

Series: Series on Technology Management, 31

 (sign in to rate)
Loot Price R2,863 Discovery Miles 28 630 | Repayment Terms: R268 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

General

Imprint: World Scientific Europe Ltd
Country of origin: United Kingdom
Series: Series on Technology Management, 31
Release date: June 2018
First published: 2018
Authors: Fiona Schweitzer • Joe Tidd
Dimensions: 159 x 236 x 24mm (L x W x T)
Format: Hardcover
Pages: 308
ISBN-13: 978-1-78634-536-3
Categories: Books > Business & Economics > Business & management > Business strategy
LSN: 1-78634-536-6
Barcode: 9781786345363

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners