Innovation Heroes: Understanding Customers As A Valuable Innovation Resource (Paperback)

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

General

Imprint:	World Scientific Europe Ltd
Country of origin:	United Kingdom
Series:	Series on Technology Management, 31
Release date:	June 2018
First published:	2018
Authors:	Fiona Schweitzer • Joe Tidd
Format:	Paperback
Pages:	308
ISBN-13:	978-1-78634-781-7
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-78634-781-4
Barcode:	9781786347817

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!