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Managing situated creativity in cultural industries (Paperback)
Loot Price: R1,845
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Managing situated creativity in cultural industries (Paperback)
Series: Routledge Studies in Industry and Innovation
Expected to ship within 12 - 17 working days
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Creativity is the emergence of something novel and appropriate,
from a person, a group, a society. A creative idea or product must
be novel. Yet, novelty is not enough (a novel idea may be
ridiculous or nonsensical). In addition to novelty, to be creative
an idea or product must also attain some level of social
recognition. The individualist approaches to creativity
overestimate the role of the individual and of his/her abilities
(the myth of the genius). On the contrary, the socio-cultural
approach emphasizes the role played by contexts in the creation
process: societies, cultures and historical periods. Accordingly,
the individual is seen as a member of many overlapping social
groups, each of them has its own network, with a specific structure
and organization, which influences the creation of networks
of-potentially creative-ideas. Each individual is also a member of
a culture, which gives him/her the categories used to understand
the world. Finally, each individual is representative of a specific
historical period. From a managerial perspective it is important to
deepen the knowledge of the contexts, both spatial and cognitive,
which favor ''situated creativity'' in the realm of the cultural
industries. This special book offers both theoretical and empirical
contributions in an attempt to build such knowledge.
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