Compiling best practices and original research, this book examines
the factors that influence the sustainability of creativity and
innovation in organisations and proposes a toolkit to assess gaps
within existing strategy. Focusing particularly on the United Arab
Emirates (UAE), the author offers practical suggestions for
improving and enhancing innovation, and ultimately achieving
results. Both creativity and innovation have become pillars for
leveraging competitive advantage in recent years, and therefore
this book is a vital read for anyone engaged in ensuring
sustainable development in organisations, particularly those within
the Middle East.
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