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Loyalitat Von Bankkunden - Bestimmungsgroessen Und Gestaltungsmoeglichkeiten (German, Paperback, 1997 ed.) Loot Price: R1,283
Discovery Miles 12 830
Repayment Terms: R120 pm x 12*
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Loyalitat Von Bankkunden - Bestimmungsgroessen Und Gestaltungsmoeglichkeiten (German, Paperback, 1997 ed.): Florian Lohmann

Loyalitat Von Bankkunden - Bestimmungsgroessen Und Gestaltungsmoeglichkeiten (German, Paperback, 1997 ed.)

Florian Lohmann

Series: Fokus Dienstleistungsmarketing

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Loot Price R1,283 Discovery Miles 12 830 | Repayment Terms: R120 pm x 12*

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Der Autor untersucht, warum sich Privatkunden von Banken ihrem Institut gegenuber (il)loyal verhalten. Er zeigt, dass die Kundenzufriedenheit die Loyalitat weitaus starker beeinflusst als das Vertrauen des Kunden oder auch dessen Bequemlichkeit."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Fokus Dienstleistungsmarketing
Release date: July 1997
First published: July 1997
As told to: Florian Lohmann
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 276
Edition: 1997 ed.
ISBN-13: 978-3-8244-6521-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-8244-6521-3
Barcode: 9783824465217

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