In this seminal contribution to the sociology of knowledge, first
published in 1940, Florian Znaniecki develops a typology of the
variety of specific social roles that scholars have played, and
investigates the normative patterns that govern their behavior. A
central tool for the investigation of these problems is the notion
of "social circle", the audience to which intellectuals address
themselves. Znaniecki shows that thinkers do not speak to the total
society but address selected segments and markets. Specific social
circles bestow recognition, provide material or psychic support,
and help shape the self-image of the thinker.
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