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Big Data Analytics: A Management Perspective (Paperback, Softcover reprint of the original 1st ed. 2016)
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Big Data Analytics: A Management Perspective (Paperback, Softcover reprint of the original 1st ed. 2016)
Series: Studies in Big Data, 21
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This book is about innovation, big data, and data science seen from
a business perspective. Big data is a buzzword nowadays, and there
is a growing necessity within practitioners to understand better
the phenomenon, starting from a clear stated definition. This book
aims to be a starting reading for executives who want (and need) to
keep the pace with the technological breakthrough introduced by new
analytical techniques and piles of data. Common myths about big
data will be explained, and a series of different strategic
approaches will be provided. By browsing the book, it will be
possible to learn how to implement a big data strategy and how to
use a maturity framework to monitor the progress of the data
science team, as well as how to move forward from one stage to the
next. Crucial challenges related to big data will be discussed,
where some of them are more general - such as ethics, privacy, and
ownership - while others concern more specific business situations
(e.g., initial public offering, growth strategies, etc.). The
important matter of selecting the right skills and people for an
effective team will be extensively explained, and practical ways to
recognize them and understanding their personalities will be
provided. Finally, few relevant technological future trends will be
acknowledged (i.e., IoT, Artificial intelligence, blockchain,
etc.), especially for their close relation with the increasing
amount of data and our ability to analyse them faster and more
effectively.
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