The rapidly increasing attention devoted to Corporate Social
Responsibility (CSR) has resulted in the term 'CSR' being applied
to myriad dissimilar phenomena. The authors therefore aim to dispel
this confusion by presenting a multi-faceted view of socially
responsible corporate behavior and related themes. They provide a
conceptualization of CSR that emphasizes the role of the adoption
and implementation of specific CSR strategies and their impact on
corporate social and economic performance. An overview of the CSR
literature is presented, and the managerial tools required for
creating and sustaining social, economic and competitive value are
explored. Case studies and extensive empirical evidence are used as
a basis for the analyses of the benchmarking of European and
international standards and initiatives, and a new CSR performance
evaluation and reporting framework is proposed. Driven by the
strong belief that CSR is at the forefront in the competitive
strengthening of the entire EU system, this book represents an
attempt to guide readers through the CSR principles currently in
progress at the European level. It will therefore be invaluable to
both academics and practitioners wishing to deepen their knowledge
in the field of CSR, and to those interested in the practical
application of strategic approaches to CSR.
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