This widely adopted text, now in its Fifth Edition, continues to
provide in-depth coverage of the multidimensional aspects of
international business. In this edition, much of the data and
information is updated throughout the text. Professor Francis
Cherunilam, with his expertise and vast experience in the field of
international business, gives a masterly presentation of the
subject in its many splendoured forms. The text is enriched with
references to Indian situations and examples though not diverting
from the international perspective. Many Case Studies given in the
book further enhance the value of the text which should be
treasured by the students of management and practising managers and
all those who have an abiding interest in international business.
WHAT IS NEW TO THIS EDITION: Incorporates latest and uptodate
information and data on the areas covered. Quite a few tables have
been replaced to give latest information.
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