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Design Ethnography - Epistemology and Methodology (Paperback, 1st ed. 2021)
Loot Price: R1,110
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Design Ethnography - Epistemology and Methodology (Paperback, 1st ed. 2021)
Series: SpringerBriefs in Anthropology
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This open access book describes methods for research on and
research through design. It posits that ethnography is an
appropriate method for design research because it constantly
orients itself, like design projects, towards social realities. In
research processes, designers acquire project-specific knowledge,
which happens mostly intuitively in practice. When this knowledge
becomes the subject of reflection and explication, it strengthens
the discipline of design and makes it more open to
interdisciplinary dialogue. Through the use of the ethnographic
method in design, this book shows how design researchers can
question the certainties of the everyday world, deconstruct reality
into singular aesthetic and semantic phenomena, and reconfigure
them into new contexts of signification. It shows that design
ethnography is a process in which the epistemic and creative
elements flow into one another in iterative loops. The goal of
design ethnography is not to colonize the discipline of design with
a positivist and objectivist scientific ethos, but rather to
reinforce and reflect upon the explorative and searching methods
that are inherent to it. This innovative book is of interest to
design researchers and professionals, including graphic artists,
ethnographers, visual anthropologists and others involved with
creative arts/media.
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