Everyone talks about style, but no one explains it. The authors of
this book do; and in doing so, they provoke the reader to consider
style, not as an elegant accessory of effective prose, but as its
very heart. At a time when writing skills have virtually
disappeared, what can be done? If only people learned the
principles of verbal correctness, the essential rules, wouldn't
good prose simply fall into place? Thomas and Turner say no.
Attending to rules of grammar, sense, and sentence structure will
no more lead to effective prose than knowing the mechanics of a
golf swing will lead to a hole-in-one. Furthermore, ten-step
programs to better writing exacerbate the problem by failing to
recognize, as Thomas and Turner point out, that there are many
styles with different standards. In the first half of Clear and
Simple, the authors introduce a range of styles--reflexive,
practical, plain, contemplative, romantic, prophetic, and
others--contrasting them to classic style. Its principles are
simple: The writer adopts the pose that the motive is truth, the
purpose is presentation, the reader is an intellectual equal, and
the occasion is informal. Classic style is at home in everything
from business memos to personal letters, from magazine articles to
university writing. The second half of the book is a tour of
examples--the exquisite and the execrable--showing what has worked
and what hasn't. Classic prose is found everywhere: from Thomas
Jefferson to Junichir? Tanizaki, from Mark Twain to the
observations of an undergraduate. Here are many fine performances
in classic style, each clear and simple as the truth. Originally
published in 1994. The Princeton Legacy Library uses the latest
print-on-demand technology to again make available previously
out-of-print books from the distinguished backlist of Princeton
University Press. These editions preserve the original texts of
these important books while presenting them in durable paperback
and hardcover editions. The goal of the Princeton Legacy Library is
to vastly increase access to the rich scholarly heritage found in
the thousands of books published by Princeton University Press
since its founding in 1905.
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