In the era of quality in interactive communications, persuasion is
an implicit attribute in the human-computer interaction process and
the human-computer interface design. Persuasion avails itself of
the new technologies to modify the behaviour of the potential users
of the on-line and off-line interactive systems. This book focuses
on its presence in the on-line systems aimed at university
education. Consequently, a series of techniques and heuristic
methods to unveil the persuasion practised on-line for the last
eight years in a European university context is presented.
General
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