In today's turbulent business environment, maintaining and
optimizing retail strategies are of crucial importance. Retail
Marketing is a complete guide to how retailing works in the
non-food sector. Focusing on operational applications of retailing,
this textbook puts students on the inside track to success in the
fast-moving retail industry. This new edition offers an integrated
approah to internet and cross-channel retailing and adds new
material on lost sales and market research in addition to coverig
new research. Retail Marketing is a comprehensive textbook for
students in this area and provides the perfect overview for anyone
interested in this vital industry.
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