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Free Trade Nation - Commerce, Consumption, and Civil Society in Modern Britain (Paperback)
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Free Trade Nation - Commerce, Consumption, and Civil Society in Modern Britain (Paperback)
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One of Britain's defining contributions to the modern world, Free
Trade united civil society and commerce and gave birth to consumer
power. In this book, Frank Trentmann shows how the doctrine of Free
Trade contributed to the growth of a democratic culture in
Britain--and how it fell apart.
Far from the cold economic doctrine of today, in an earlier battle
over globalization Free Trade was a passionately held ideal,
central to public life and national identity. Free Trade inspired
popular entertainment and advertising, in seaside resorts, shows,
and shopping streets. It mobilized an alliance of elites and the
people, businessmen and working-class women, imperialists and
internationalists. Free Trade Nation follows the creation of this
culture in nineteenth-century Britain, and its subsequent
unraveling in the First World War and the depression of the 1930s,
when consumers and internationalists, labor and business now
attacked it for sacrificing international stability and domestic
welfare at the temple of cheapness. These successful attacks marked
the end of a defining chapter in history. The popular culture of
Free Trade was never to return.
For anyone interested in the current problem of globalization,
this book offers a vivid and thought-provoking perspective on the
success and failure of Free Trade. For champions of trade
liberalization, it is a reminder that culture, ethics and popular
communication matter just as much as sound economics. Believers in
Fair Trade, by contrast, will be surprised to learn that in the
past it was Free Trade, not Fair Trade, that was seen to stand for
values such as democracy, justice, and peace.
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