Today's average youth spends over 10 hours a day consuming media.
Aided by technology, young people can instantly share and engage
with media messages to find answers, get directions, shops or
connect with friends. But access alone doesn't lead to critical
thinking. Media are texts, designed to be read, analyzed,
deconstructed and reconstructed. Understanding how to interpret
advertising messages, check for bias or avoid stereotyping are
among the skills students need to become knowledgeable consumers
and producers of media.This book helps educators understand the
importance of teaching media literacy and gives them the tools
needed to bring this form of literacy into the classroom. Included
in this new edition: An appendix with over 80 author-recommended
resources. Insights from respected educators and experts. Media
literacy lesson plans. Guiding questions, exercises and checklists
for deconstructing media messages.
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