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The Insanity of Advertising - Memoirs of a Mad Man (Hardcover)
Loot Price: R679
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The Insanity of Advertising - Memoirs of a Mad Man (Hardcover)
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"The Insanity of Advertising" delivers a surprising, inside look at
unbelievable and sometimes astonishing happenings in the ad
business. Not tittle-tattle but real, absolutely truthful, on the
ground intel from an executive who saw it all happening right
before his eyes, from Madison Avenue to San Francisco and Silicon
Valley.
These are the advertising people and their clients, at times crazy,
some crazy all the time. There's a week spent with John Wayne
shooting commercials the Duke didn't want to be shooting. The
untold story behind Steve Jobs and the infamous "1984" Macintosh
commercial that aired on the Super Bowl. What it was like working
with Michael Dell as Dell Computers mushroomed from $100 million to
$30+ billion.
The insights and anecdotes drawn from thirty years working with
advertising legends like Jay Chiat and Lee Clow and entrepreneurs
Larry Ellison, Les Crane, Don Kingsborough, Joseph E. Levine, and
many others. It's an entertaining and fun read, and along the way
there are important lessons about the strategies and management in
the ad biz -- though it may be hard to believe that the business of
advertising has survived and can still be called a business.
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