It's not that most businesspeople lack moral convictions. Rather,
they tend not to voice them and are inattentive when others do. Dr.
Bird sees this behavior as moral silence, deafness, and blindness,
and, following this analogy to the senses, he argues that the
practice of ethics is a form of communication. Thus, instead of
focusing on specific moral issues, Dr. Bird examines the things
that stifle communication about moral issues - factors that have a
costly impact on business. His book presents a new, alternative
view of ethics, in which ethics can be construed as a practical
social activity, not a utopian concept to be contemplated in the
abstract. With numerous examples and case studies from business
life and a logical, sensible analysis of what causes moral silence,
deafness, and blindness, Dr. Bird's book will be challenging
reading, not only for professionals and academics in various fields
of business, but also for their colleagues in philosophy, religion,
and the social sciences. The author begins by discussing the nature
of moral silence in contemporary business and asks what kind of
problem it is. He examines what it means to voice or not voice
moral convictions and what it means to be inattentive or deaf to
moral issues. He continues the analogy into moral blindness - the
problem of not perceiving moral issues clearly. From there he
explores the consequences of moral silence, deafness, and blindness
and traces their causes to a variety of cultural, individual, and
organizational factors, all of them interconnected. The book
concludes with a way in which businesspeople and others can
understand ethics as a social activity in which everyone can and
must participate. Dr. Birdsees the practice of ethics as a form of
conversation, a way in which people establish and maintain
agreements among themselves, and in doing so help each other
overcome their sensory incapacitations. Dr. Bird provides ways in
which this can be done, from the use of workshops on interpersonal
skills to seminars on conflict resolution - tools and aids that are
already prevalent in organizations but that have not, until now,
been seen as facilitators of moral awareness and action.
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