This book is about competitive advantage and how it is created at
the company level. Our theoretical starting point is that the
alignment of strategies and control systems affects the firm's
chances of successfully positioning itself in its chosen area of
competition. The firm is in a better position to concentrate on
activities that create value for the customer if its strategies and
control systems are mutually consistent and adapted to expected
external demands. This book is thus a contribution to the
literature that treats competitive advantage on the basis of the
match between the environment and internal resources. Our ambition
has been to provide additional knowledge in the area through a
comprehensive discussion on co-ordination and integration of
strategies and control systems.
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