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Energy Branding - Harnessing Consumer Power (Hardcover, 1st ed. 2017)
Loot Price: R2,045
Discovery Miles 20 450
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Energy Branding - Harnessing Consumer Power (Hardcover, 1st ed. 2017)
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Demonstrating the potential of building strong brands in the energy
sector, this book explores the challenges of shifting the
perception of energy from a commodity business into a consumer
brand. Energy suppliers are increasingly being met with skepticism,
indicating the need for a greater focus on marketing and branding
in the energy industry. The author examines both perspectives of
energy as a commodity business and a consumer brand, as well as the
perception of energy consumers across Europe. Topics discussed
include green energy, the liberalisation of the electricity
industry, and the relationship between consumers and executives in
the energy market. One of the first of its kind, this book offers a
unique and innovative study of the development of branding in the
energy industry, and sheds light on future marketing strategies.
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