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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Explaining Consumer Choice (Hardcover, 2007 ed.)
Loot Price: R1,600
Discovery Miles 16 000
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Explaining Consumer Choice (Hardcover, 2007 ed.)
Expected to ship within 10 - 15 working days
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This book presents the most up-to-date account of research based on
the Behavioural Perspective Model of consumer choice. The
accumulated empirical results, which draw on behavioural economics,
psychology, and marketing, are summarized, after which the
philosophy of science that underpins the model is explored.
Foxall's contribution to the debate about the explanation of
consumer choice, intentional behaviourism, is both expounded and
critiqued, and the resulting synthesis is explored in relation to
its relevance to marketing management, public policy on
environmental matters, the adoption and diffusion of innovations,
and further research in consumer behaviour and marketing. This is a
major contribution to consumer research and marketing theory.
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