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Coffee (Paperback)
Loot Price: R404
Discovery Miles 4 040
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Coffee (Paperback)
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Loot Price R404
Discovery Miles 4 040
Expected to ship within 12 - 17 working days
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In a world of high finance, unprecedented technological change, and
cyber billionaires, it is easy to forget that a major source of
global wealth is, literally, right under our noses. Coffee is one
of the most valuable Southern exports, generating billions of
dollars in corporate profits each year, even while the majority of
the world's 25 million coffee families live in relative poverty.
But who is responsible for such vast inequality? Many analysts
point to the coffee market itself, its price volatility and
corporate oligarchy, and seek to "correct" it through fair trade,
organic and sustainable coffee, corporate social responsibility,
and a number of market-driven projects. The result has been
widespread acceptance that the "market" is both the cause of
underdevelopment and its potential solution. Against this
consensus, Gavin Fridell provocatively argues that state action,
both good and bad, has been and continues to be central to the
everyday operations of the coffee industry, even in today's world
of "free trade." Combining rich history with an incisive analysis
of key factors shaping the coffee business, Fridell challenges the
notion that injustice in the industry can be solved "one sip at a
time" - as ethical trade promoters put it. Instead, he points to
the centrality of coffee statecraft both for preserving the status
quo and for initiating meaningful changes to the coffee industry in
the future.
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