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Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football)

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Star-Spangled Soccer - The Selling, Marketing and Management of Soccer in the USA (Hardcover) Loot Price: R1,607
Discovery Miles 16 070
Star-Spangled Soccer - The Selling, Marketing and Management of Soccer in the USA (Hardcover): G. Hopkins

Star-Spangled Soccer - The Selling, Marketing and Management of Soccer in the USA (Hardcover)

G. Hopkins

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Loot Price R1,607 Discovery Miles 16 070 | Repayment Terms: R151 pm x 12*

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"Star-Spangled Soccer "charts America's 25 year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth and the developing perfect soccer storm that will propel its unstoppable march forward. The book take its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever and ultimately positioned it to become a major force in the rapidly changing American Sports landscape. Drawn from a 20 year career as a senior executive in the American soccer market and supported by first person interviews and insights with all the key personalities and decision makers "Star-Spangled Soccer" is a must read for anyone wanting to understand the American Soccer Market, where it has come from and why it is positioned for tremendous growth over the next 10 years. Check out the site www.starspangledsoccer.com

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2010
First published: 2010
Authors: G. Hopkins
Dimensions: 235 x 155 x 26mm (L x W x T)
Format: Hardcover
Pages: 330
ISBN-13: 978-0-230-23973-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football) > General
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LSN: 0-230-23973-0
Barcode: 9780230239739

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