Once their businesses reach maturity, most entrepreneurs want to
expand them but are unable to do so. Usually, they do not have the
capital needed to expand their distribution networks. Franchising
is the most effective way of distributing goods and services. In
South Africa, the number of businesses that have expanded through
franchising doubled between 1990 and 1997. Estimates show that
franchises will continue to grow into the 21st century. This text
aims to give South African entrepreneurs who do not have access to
vast capital the information they need to grow and expand their
enterprises.
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